![]() ![]() “In India, I think we were a bit like the first of our kind, somebody who’s going out there, creating series and then coming and showing you the finished tape, ready to license it to you. We do films, series, factual entertainment and documentaries and animation.” “The approach is that we are a content studio. We have to work with many different people in a collaborative manner: creative people, business people and be able to put these parts together,” said Nair. And, two, you’ve got to be able to work with all kinds of partners. One is you’ve got to create all types of content, because any one type is not going to take you there. “If you’re going to make a billion-dollar company, there are two or three moving parts. Speaking Tuesday at the APOS India conference, Nair described the strategy as a akin to being an alchemist. Rather it is positioning itself as a gun for hire, and a creative studio that will work with everyone. Built with the backing of the Aditya Birla conglomerate, Applause shows no interest in becoming a streamer or venturing into India’s still large broadcast TV market. In the space of five years, TV veteran Sameer Nair has built Applause Entertainment into a powerhouse supplier of Indian content that is being hungrily consumed by the sub-continent’s streaming platforms. ![]()
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